An in-born fascination with what imagination can create has led me since childhood to develop my passion and hobbies from fashion design to free-hand drawing, and eventually to graphic design.
Educated and based in Dubai, U.A.E., majority of my professional experience in the design field comprises of working with management consultants on providing visual solutions at every stage of their projects, from analysis through to final delivery of strategies to major industry clients.
Years of involvement on a daily basis with the consultation process has helped me learn to respect time constraints, efficiency, discipline, and most importantly, the fact that 'form follows function--' that, as striking as a powerful artwork can be, its ultimate mission is to deliver the message correctly.
As most consulting deliverables are highly confidential, examples exhibited on this site are only those possible to present externally and a fraction of my practice. These examples, however, are available for presentation on print.