A journey was envisioned by the client's innovation team, to consider customers' experiences as they interact with a local vendor.
This customer journey was mapped in 2 series, first of which addressed the painpoints a typical person encounters on a daily basis and the second provided capabilities to address solution to improve customer relationships.
Final output were murals of 4A0 in print submitted to end client as part of a larger bid.
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/94de1143-cde4-4022-9b98-7cbeaee81214_rw_3840.png?h=9fd39fde99399baeda2c2939257913d8)
Further details of the map
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/c0e936a8-4252-449b-a56b-6b6acbaac4c0_rw_1200.png?h=f5473d0f17a4988397bfe85fd5336349)
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/3d7ce82d-2e15-40e3-9ed5-6443d73ed8ee_rw_1200.png?h=9bd2eb8961a9e4b262a715890b70b10b)
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/a7c8d6af-1535-419a-bf96-8446e3fbc3f6_rw_1200.png?h=87cf9b8feebb76e5f74c4dbe7d4bc55f)
The second journey map, highlighting capabilities and solutions
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/6e2edf46-4d5b-44b7-9b36-e17941309440_rw_3840.png?h=e6b9734f1e4c8e6511255135113d6772)
Further details of the map
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/88f271e2-4e59-4904-ac13-e1c7602cf60d_rw_1200.png?h=dfb6f7667ddc0d3b05ed51238ec88379)
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/845f13e8-7cde-4bb0-926a-62c13ead5cd8_rw_1200.png?h=ece05cdabf77128c0c5391076346cfb0)
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/fe8d6e17-9eb3-4132-88c0-2c4a91d5c6c4_rw_1200.png?h=0e19134f75027a592909547ca50b5c5e)