A journey was envisioned by the client's innovation team, to consider customers' experiences as they interact with a local vendor.
This customer journey was mapped in 2 series, first of which addressed the painpoints a typical person encounters on a daily basis and the second provided capabilities to address solution to improve customer relationships.
Final output were murals of 4A0 in print submitted to end client as part of a larger bid.
Further details of the map
The second journey map, highlighting capabilities and solutions
Further details of the map
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