This project was a personal participation in a nation-wide competition to re-design Dubai's Expo 2020 logo, with the slogan, "For Everyone."
The image sequence below illustrates the process of starting with symbolically depicting 4 keywords: energy, connection, growth and future; which were later transferred to digital platform, experimenting on 2 ideas, with the second one showcased below in the last image as my final submission.
The image sequence below illustrates the process of starting with symbolically depicting 4 keywords: energy, connection, growth and future; which were later transferred to digital platform, experimenting on 2 ideas, with the second one showcased below in the last image as my final submission.
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/614a4fa6944c0aba73a858e8_rw_1200.jpg?h=edbd0b717936237193e2720ccfc4e49b)
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/3c8f6cb05570c8ecfb7663d5_rw_1200.jpg?h=5162ea4805af2d0710fd3d38fc4c72e7)
![](https://cdn.myportfolio.com/4f62bab27683104c52ef86ca287b4ac7/198d39bec28643e5c17098f5_rw_1200.jpg?h=5caae9ac476ed3ff7a1fa81023f03ce1)
Above logo was submitted as final, combining name with an emblem that represents both '2020' in Arabic, as well as 2 Islamic arches (half-arches) to symbolize both building/construction and a gateway to future opportunities.
Colors demonstrate Dubai's modernity and kept as flat in order to withstand through time.