This project was a personal participation in a nation-wide competition to re-design Dubai's Expo 2020 logo, with the slogan, "For Everyone."
The image sequence below illustrates the process of starting with symbolically depicting 4 keywords: energy, connection, growth and future; which were later transferred to digital platform, experimenting on 2 ideas, with the second one showcased below in the last image as my final submission.
The image sequence below illustrates the process of starting with symbolically depicting 4 keywords: energy, connection, growth and future; which were later transferred to digital platform, experimenting on 2 ideas, with the second one showcased below in the last image as my final submission.
Above logo was submitted as final, combining name with an emblem that represents both '2020' in Arabic, as well as 2 Islamic arches (half-arches) to symbolize both building/construction and a gateway to future opportunities.
Colors demonstrate Dubai's modernity and kept as flat in order to withstand through time.